As leader on the market, VELUX has focus on being a technological front-runner in all
areas. Therefore, VELUX is increasingly using VR in their sales work. CollectiveFlow has so
far delivered seven VR solutions to VELUX.
For more than 75 years Velux has created better indoor climate through skylights, light shades,
etc., and when you, like VELUX, are a market leader, you almost have an obligation to be first with
At least according to Henrik Norlander Smith, senior manager of the Building Industry at VELUX in
Denmark and business development director at VELUX in the UK:
– As market leaders, we want to be technological front-runners – both in the development of our
products, but also in terms of our sales tools. Those who come up with new technologies first, gets
the attention from others, and by using the latest high-quality technologies like VR, we set the bar
high and generally animate to higher quality. Which matches VELUX’s quality products, explains
Henrik Norlander Smith.
In both of Henrik Norlander Smiths positions for VELUX, he is responsible for supporting internal
and external partners such as architects and entrepreneurs with daylight analyzes, design
proposals, press photos and material in both 3D and VR.
– We have been using 3D in our sales initiatives for many years, and VR is the next step. An even
stronger experience. Even closer to reality, and ultimately, it is crucial for the home builder,
developer and consumer to make the experience as realistic as possible. It gives a greater
satisfaction and at the same time an increased opportunity for early sales, says Henrik Norlander
Giving a new dimension to sales
So far, CollectiveFlow has delivered seven photo-realistic VR versions of seven different houses
equipped with VELUX products. The houses in Virtual Reality have been built in collaboration with
VELUX partners in Germany, England, Belgium, Poland and Denmark – among others the
entrepreneurs SchwörerHaus and KFS Boligbyg.
The photo-realistic VR solutions allow the customer to experience the lighting and views of houses
with different window configurations and at different times of the day.
CollectiveFlow has delivered both very large VR solutions on HTC Vive, where you physically walk
around a multistory house, smaller VR solutions on Oculus Go and as web solutions that can be
added to the companies’ websites. In all solutions, windows, lights and times can be changed.
– All VR solutions contribute to our partners' value chain, because it adds a new dimension to their
sales. The VR solutions with the very heavy machinery on HTC Vive are absolutely fantastic and
very realistic, and we and our partners use them primarily in exhibition fairs, but the smallersolutions are, on the other hand, much more accessible as it does not require much equipment, says Henrik Norlander Smith.
A special understanding of the media
VELUX has chosen CollectiveFlow as provider of VR solutions because of their overall
understanding, accessibility, technical and graphic know-how.
– CollectiveFlow has a special understanding of what the VR media can do. For us as a customer,
it gives us the assurance that we have a certainty that they keep up with new possibilities within
VR. Thereby we can be first to market and constantly experiment with the newest technologies.
– At the same time, CollectiveFlow has an overall understanding of the medium and not least of
what VR can contribute to in relation to VELUX. They have a special ability to put themselves in
the customer’s place, so we develop and innovate together, says Henrik Norlander Smith.
As VELUX and Henrik, himself work in a global environment, service and availability 24-7 are
– CollectiveFlow is always available, whether I am ready to start the dialogue on VR on Sunday
night or Tuesday night, Henrik Norlander Smith tells.
VR increases sales
He expects even more innovative VR solutions in the future. Because VR helps increasing sales at
– We have previously done studies that show that we increase sales of windows when working with
digital technologies in our sales work. VR is a new initiative, so we haven’t documented the effect
yet, but since VR is just the next step in digital technologies, the effect will just get even bigger,
Henrik Norlander Smith concludes.